Saturday, September 7, 2019
Compare and contrast these two newspaper articles Essay Example for Free
Compare and contrast these two newspaper articles Essay The tabloid and broadsheet articles have the same topic but are written in extremely different styles. They are both in the same place within the two papers and are not on the front page. This shows they are not major stories. The lexis and syntax are different as is the graphology. The tabloids aim for target readers in social groups C2, D and E while the broadshhet papers aim for target readers in social groups A, B and C1. The tabloid paper uses the pyramid formation to lay out the pages. The headline is made the biggest piece of writting to grab attention. A pun is put in to get you to then read on. For Prince Harry they use His Royal Styness which is a play on words were they involve the story and how he is being punished by having to work on a farm. The tabloid then focuses mainly on the pictures which have been manipulated by adding in people that arent there to make Harry look worse so more people will want to read the rest of the story. The picture was superimposed and this sets you up for the following text. The writting its self isnt very informative and uses a basic lexis and syntax for wearing a Nazi uniform to a pals fancy dress party. this uses a more Colloquial language. The style is informal and the writer uses a semantic field of Nazis and pig farming. The tabloid also has small side stories and links that lead of in another direction, they have a story still involved with the royal family but moves of Prince Harry and on to the whole royal family when they have a survey about them. The writer makes the overall register quite playful and slightly mocking towards the Prince making him look less respectable Weed the plants (not that weed Harry) is put into embarasses him as he had been acused of doing cannabis before. The writting is more opinion based The rowdy royal than factual based and it doesnt state who the quotes are from in name a security resource revealed. Unlike the broadsheet paper so it shows that the tabloid paper is more factual. In the broadsheet paper the quotes seem more reliable because it says exactly who is saying it and it gives a short amount of information about who the quote is from Ian Davidson, the MP for Glasgow. This article doesnt exploit the story and use it as an excuse to mock Prince Harry. The writer Andrew Pierce puts in his opinion subtly. The writer makes fewer puns and uses fewer pictures and focuses more on the actual text. Pierce uses a more intellectual syntax and using a wider and more polysyllabic words recomendations, combination and commemorate. Pierce uses longer more complex scentences using more clauses the hearings, which will be televised, begin on February 7. The target readership is for people who generally enjoy reading, like those in social groups A, B and C1. Pierce took a different perspective on this story and didnt focus on Harry so much but spread the story wider to cover the whole of the royal family questioning them politaclly and morally. Plans by German politicians .. could cause further embarrassment for the Royal Family This shows that the braodsheet paper is taking things into more depth. The graphology is plainer with just the headline, the text and a small picture making you focus more on the actual text. The overal register is more serious and truthful. The broadsheet paper and tabloid papers are on two very different levels. The broadsheet is more in depth and formal, while the tabloid is more informal and uses a more colloquial language. This shows the different styles of writting used and the different layouts.
Friday, September 6, 2019
Pizza Hut Case Study Essay Example for Free
Pizza Hut Case Study Essay Create awareness for the introduction of the new pizza crust ââ¬ËFreshizzaââ¬â¢, highlighting FRESHNESS of the dough as a key ingredient for a perfect pizza. Situation Analysis Each Pizza Hut restaurant prepares fresh dough several times a day on premise, unlike competing brands whose stores receive crusts from a few central commissaries making the dough older by 1- 2 days. This fact had not been leveraged by Pizza Hut in the past. In the course of product development, Pizza Hut had commissioned research to evaluate the proposition of ââ¬ËFreshââ¬â¢ among consumer focus groups. The key findings here revealed that ââ¬ËFreshnessââ¬â¢ in the context of Indian bread (chappatiââ¬â¢s) implied kneading fresh dough daily. Consumers preferred chappatiââ¬â¢s made from freshly kneaded dough as they were softer and tastier than those made from two day old dough. This was unlike the perception on pizzaââ¬â¢s where ââ¬ËFreshnessââ¬â¢ was only understood as a piping hot pizza. Strategy The PR programme decided to use both the insights gained from the commissioned research, to present an all new pizza crust and focus on leveraging editorial opportunities to create awareness for freshness and differentiate the product on taste. In order to add credibility to product claims and influence media on the freshness of the product, PR Pundit considered it vital to get a leading food critique to endorse the product. Through dialogue and product sampling, the PR programme earned the support of Indiaââ¬â¢s leading food writer Rashmi Uday Singh, a lady whose name is synonymous with good food in India, to demonstrate the freshness of the Pizza Hutââ¬â¢s pizzas, through a unique ââ¬ËFreshizza Cookery Showââ¬â¢. The Challenge The challenge was to garner media support to create awareness for freshness and differentiate the product on taste. CASE STUDIES Execution Tactics. The PR Campaign was conceptualised to create a dramatic launch to highlight the freshness of the product, while subtly suggesting that the competitionââ¬â¢s product is not so fresh. The PR Plan rolled out with a cookery show and food sampling at New Delhiââ¬â¢s oldest Pizza Hut, which received nationwide media coverage. The programme was extended to the keenly competitive markets of Chennai, Bangalore and Mumbai. In Chennai and Bangalore a photo call was created with the in-store presence of local celebrities to launch Freshizza, while senior management addressed the media on the process followed at each restaurant to prepare fresh dough for pizzaââ¬â¢s. The Mumbai launch was timed to coincide with the introduction of the television commercial (TVC) featuring one of Indiaââ¬â¢s top model ââ¬â Malaika Arora Khan. Consumer media was invited for a preview of the TVC and to the restructured cookery show ââ¬ËGet Fresh with Malaikaââ¬â¢ featuring the top model and Rashmi Uday Singh at a local Pizza Hut. This resulted in yet another nation wide photo opportunity. In Kolkata and Pune, consumer and city press were invited to sample the new crust, while a press release with attractive product pictures was issued in Hyderabad and Chandigarh. HINDUSTAN TIMES ECONOMIC TIMES CASE STUDIES DIVYA BHASKAR The ââ¬ËFreshizza Cookery Showââ¬â¢ was fashioned to demonstrate the freshness of the pizza crusts from Pizza Hut in the form of a cookery show. The delightful repartee of actor Zayed Khan (Bollywood celebrity and brand ambassador of Pizza Hut) and food writer Rashmi Uday Singh was appreciated for its uniqueness and provided a live and interactive demonstration of the dough preparation process ââ¬â from the blending stage to the final pizza making for the media. The sight of the duo rolling out fresh pizza crusts made for a perfect photo opportunity. Freshly baked Freshizzaââ¬â¢s were served to the media for sampling In Mumbai too, the entire dough making process was recreated with the new face of the Freshizza campaign -Malaika Arora Khan paired with food writer Rashmi Uday Singh on the ââ¬ËGet Fresh with Malaika Showââ¬â¢. The launch was followed up by special Freshizza deliveries to key media offices to ensure broadest possible reach. Results and Impact. The launch events at the four major cities of the country received an enthusiastic response from nearly 150 journalists. The photo opportunity made it possible for product and brand to be carried across all major print, electronic and online media in India. In less than two months of the launch, one out of every four customers at Pizza Hut had tried out Freshizza, i. e. almost half a million customers have already sampled the product and the growth of sales grew by about 12ââ¬â15 per cent per restaurant.
Thursday, September 5, 2019
ILETS Test Evaluation
ILETS Test Evaluation IELTS The International English Language Testing System The purpose of any test is to diagnose what the learners know or dont know, in other words to check learning. The International English Language Testing System or IELTS test is a language proficiency test which covers all four language skills reading, writing, listening and speaking and is the most widely used and accepted test for English language. Each paper holds a percentage of the final score each equally weighted at 25%. The IELTS test is unique in that you cant fail it (Takeielts.britishcouncil.org, 2017). Although we live in a very more modern, electronic world, the IELTS test is still a pen and paper-based test (Takeielts.britishcouncil.org, 2017). The papers/tests covering the four skills are: Reading a 60 minute test which includes three texts to be read Writing a 60 minute test showing the test takers ability to summarise, explain or describe Listening this test is a 30 minute test Speaking this is the shortest of all four tests at 11-14 minutes. My essay will be focusing on the evaluation and the validity or fitness for purpose of the speaking test within the IELTS test. Michael Halliday (1968 cited in Levine and Spencer, 1996, p. 46) quotes; Language is a form of culturally determined behaviour and this behaviour includes the ability to take on a range of linguistically defined roles in speech situations. Unless the child grows up in an environment in which all these speech situation roles are open to him, he will fail to master important areas in the grammar of his language. With this is mind we must understand that all types of tasks have both advantages and limitations (or disadvantages) so it is necessary to ascertain the Fitness for purpose of a particular task and to use a different range of task types within the framework. We must provide different speaking tasks which activate our different speaking processes. The tasks should elicit behaviour which truly represents the candidates ability and which can be scored validly and reliably (Hughes, 1991, pg. 101). Although speaking can seem both simple and natural it is, in fact, a very complex skill with several stages to follow. From the conceptualisation of an idea we must then convert that idea into language. This is done through both lexical and grammatical knowledge. Through this knowledge we are able to form sentences and phrases in order to vocalise our idea. Once we have the essential words, sentences and phrases these are then changed into sound or articulated. This is how a non-verbal idea becomes an actual verbal expression. As you will know, when we speak we are constantly monitoring ourselves in order to ensure the flow of speech continues smoothly, whether this be through our internal access to vocabulary, grammar or intonation, etc. When we s peak all of these stages are completed automatically and naturally this is why speaking can be so challenging for learners. If a learner lacks both lexical and analytical knowledge their retrieval of that vocabulary or grammar may well take longer causing a less natural or automatic response to a task or question through longer pauses and hesitations. We must then ensure that testing incorporates all manner of validity and reliability in order to produce a rounded and more thorough outcome. The IELTS speaking test is a face-to-face, one-on-one interview between the test taker and the IELTS trained examiner. The interview only lasts between 11 to 15 minutes and is recorded. The speaking test can be taken before the other three sections listening, reading, writing of the test and the speaking comprises of three separate sections. The first section or part 1 is known as the introduction and interview segment. Here the interviewer introduces him or herself to the test taker. This is then continued as if it were an interview albeit a little formal whereby the test taker shares information with the examiner. The examiner will have a script of questions to ask the test taker which cover every day familiar topics e.g. work, study, where you live, food, holidays, friends, goig out, festivals, sports, school and public transport (TeachingEnglish | British Council | BBC, 2017). The test taker provides the examiner with information about themselves, their family, work and interests through a series of open-ended questions like those in appendix 1 e.g. Whats the most interesting part of your village/town? Would you say its a good place to live? Why? (Ieltsessentials.com, 2017) and answers them to the best of their ability. This section usually takes around 4-5 minutes. The second section or part 2 is known as the individual long turn. In this segment the candidate or test taker is given a topic card (see appendix 2). The topic card has a subject on it which the test taker must talk about for two minutes. Before speaking, the candidate is allowed one minute in order to prepare notes on their given topic. These topic tasks are generally about a personal experience, for example, a memorable day or a person of great significance to them and they then have to produce a monologue on this topic. Once the candidate has completed their monologue the examiner will then ask them some follow up questions which then leads them into part 3 of the test. The third section or part 3 is known as the two-way discussion. This two-way discussion or dialogue is between the test taker and the examiner and is generally thematically linked (Karim and Haq, 2014) to part 2. If you look at appendices 2 and 3 you will see that the candidate in part 2 spoke about a piano he once owned and in part 3 the examiner then asks to have a discussion regarding things we own. Interviewing is a tried and tested way of assessing a language learners speaking capabilities, however, it can seem intensely formal to the interviewee and cause the interaction to be dominated by the examiner (Karim and Haq, 2014) in their role as interviewer in the IELTS test. In the test then, this tends, to lend itself toward a situation in which the speaking is less natural in form than it could be if it were in a different format e.g. an informal discussion over coffee. Hughes (1991) states the most obvious format for the testing of oral interaction is the interview, however, it has at least one potentially serious drawback. When the test taker feels they are in an interview situation they will speak to the examiner as if speaking to a superior (Hughes, 1991, pg.104). Therefore, the speaking confidence of the test taker may be put to a disadvantage. This limitation may well be avoided should the candidate feel they are able to ask questions as well as the examiner. Through a re laxed dialogue rather than an interview the conversation could well take a more natural path providing more confidence for the test taker. Also, interviews can cause unnecessary anxiety and nervousness to the test taker which could limit their interaction. We could also argue that natural conversation is built up with more informal language, whereby a conversation is not scripted but flows along an unseen path to an unseen destination. Conversation does not follow a strict or distinct route but is nudged along in many different directions. The question we are asking is Is the test successful in achieving its objectives? and for this we need to look at what is known as the validity and reliability of a test. Validity has several forms and I have looked at content, face and criterion-related validity. Content validity is a representative sample of the skills and abilities which have been taught. The structure and content of the IELTS speaking test is the same at all levels. This means that an elementary level candidate will be answering the same questions of those at advanced levels. This does not provide a concrete level of testing as the structure and content do not provide a more challenging course for those with more advanced skills. Face validity looks at the measurement of skill the test should be assessing. If we look at the format of the IELTS test we can see that it is clearly established. It is universal in its approach and anywhere you look for information on the IELTS test it always provides the same information. In contrast both IELTS academic and General English tests are no different with regards to what is tested for in the speaking section. If we look at the band descriptor (appendix 4) we can see that there is no distinction for specific English. This brings into question the validity of criterion-based validity. The reliability of the IELTS test must also be looked at. A single examiner is responsible for rating the candidate, therefore, the inter-rater reliability has to be questioned due to interpretation but a single person of the test taker. The scoring is split between four categories (appendix 4) within these four categories there is no in-depth breakdown so scoring is at the discretion of the examiner. The effectiveness of the IELTS speaking test has some limitations. Overall it is a meaningful test which shows validity and reliability in some areas but there are areas in which both validity and reliability fall short as has been shown. The following suggestions could make the IELTS speaking test somewhat more valid and reliable provide more time for the candidate to talk freely in the first section. In this way we could elicit more authentic data from the candidate and be provided with a more in-depth analysis of the actual ability the candidate has. More tasks would elicit a better performance from the candidate discussion about a picture or tasks which represent different communicative processes. The grading scale should be open to more variables to provide a broader perspective and finally, more than one examiner would ensure a more reliable assessment. APPENDICES APPENDIX 1 Speaking sample task Part 1 https://www.ieltsessentials.com/global/-/media/IELTS/Global/Files/MP3s/speakingsamplepart1recording.ashx?la=en Part 1 Introduction and interview [This part of the test begins with the examiner introducing himself or herself and checking the candidates identification. It then continues as an interview.] Lets talk about your home town or village. What kind of place is it? Whats the most interesting part of your town/village? What kind of jobs do the people in your town/village do? Would you say its a good place to live? (Why?) Lets move on to talk about accommodation. Tell me about the kind of accommodation you live in? How long have you lived there? What do you like about living there? What sort of accommodation would you most like to live in? Speaking sample task Part 1 transcript Part 1 Introduction and interview [This part of the test begins with the examiner introducing himself or herself and checking the candidates identification. It then continues as an interview.] Transcript Examiner: Now, in this first part, Id like to ask you some more questions about yourself, OK? Lets talk about your home town or village. What kind of place is it? Candidate: Its quite a small village, about 20km from Zurich. And its very quiet. And we have only little two little shops because most of the people work in Zurich or are orientated to the city. Examiner: Whats the most interesting part of this place village? Candidate: On the top of a hill we have a little castle which is very old and quite well known in Switzerland. Examiner: What kind of jobs do people in the village do? Candidate: We have some farmers in the village as well as people who work in Zurich as bankers or journalists or there are also teachers and some doctors, some medicines. Examiner: Would you say its a good place to live? Candidate: Yes. Although it is very quiet, it is à ¢Ã¢â ¬Ã ¦ people are friendly and I would say it is a good place to live there, yes. Examiner: Lets move on to talk about accommodation. Tell me about the kind of accommodation you live in APPENDIX 2 Speaking sample task Part 2 https://www.ieltsessentials.com/global/-/media/IELTS/Global/Files/MP3s/speakingsamplepart2recording.ashx?la=en Part 2 Individual long turn Candidate Task Card Describe something you own which is very important to you. You should say: where you got it from how long you have had it what you use it for and explain why it is important to you. You will have to talk about the topic for 1 to 2 minutes. You have one minute to think about what youre going to say. You can make some notes to help you if you wish. Rounding off questions Is it valuable in terms of money? Would it be easy to replace? Speaking sample task Part 2 transcript Part 2 Individual long turn Transcript Examiner: Alright? Remember you have one to two minutes for this, so dont worry if I stop you. Ill tell you when the time is up. Candidate: OK Examiner: Can you start speaking now, please? Candidate: Yes. One of the most important things I have is my piano because I like playing the piano. I got it from my parents to my twelve birthday, so I have it for about nine years, and the reason why it is so important for me is that I can go into another world when Im playing piano. I can forget whats around me and what I can forget my problems and this is sometimes quite good for a few minutes. Or I can play to relax or just, yes to à ¢Ã¢â ¬Ã ¦ to relax and to think of something completely different. Examiner: Thank you. Would it be easy to replace this, this piano? Candidate: Yes, I think it wouldnt be that big problem but I like my piano as it is because I have it from my parents, its some kind unique for me. APPENDIX 3 Speaking sample task Part 3 https://www.ieltsessentials.com/global/-/media/IELTS/Global/Files/MP3s/speakingsamplepart3recording.ashx?la=en Part 3 Two-way discussion Lets consider first of all how peoples values have changed. What kind of things give status to people in your country? Have things changed since your parents time? Finally, lets talk about the role of advertising. Do you think advertising influences what people buy? Speaking sample task Part 3 transcript Part 3 Two-way discussion Transcript Examiner: Weve been talking about things we own. Id like to discuss with you one or two more general questions relating to this topic. First, lets consider values and the way they can change. In Switzerland, what kind of possessions do you think give status to people? Candidate: The first thing which comes in my mind is the car. Yes, because lots of people like to have posh cars or expensive cars to show their status, their place in the society. Examiner: Is that a new development? Candidate: No, I think it isnt. Examiner: People have thought like that for quite a long time? Candidate: Yes. Another thing is probably the clothing. It starts already when you are young. When the children go to school they want to have posh labels on their jumpers or good shoes. Examiner: What do you think of this way of thinking that I need to have a car or certain clothes to show my status? Candidate: Probably its sometimes a replacement for something you dont have, so if your wife has left you or your girlfriend, you just buy some new, I dont know, new watches or new clothes to make you satisfied again. Examiner: You dont think of it as a healthy way of thinking? Candidate: Its probably not honest to yourself. You can understand what I mean? Examiner: Yes. And do you think this will change? In the future, will cars and designer clothes be status symbols in the same way? Candidate: Im sure that clothes will be that the thing with the clothes will be the same. Im not so sure about the cars because cars cause lots of environmental problems and probably in some years, a few years, this will change because its not reasonable to drive a car anymore. Examiner: Can you tell me a little bit more about that? APPENDIX 4 IELTS Speaking Band Descriptors Band Fluency and coherence Lexical resource Grammatical range and accuracy Pronunciation 9 speaks fluently with only rare repetition or self-correction; any hesitation is content-related rather than to find words or grammar speaks coherently with fully appropriate cohesive features develops topics fully and appropriately uses vocabulary with full flexibility and precision in all topics uses idiomatic language naturally and accurately uses a full range of structures naturally and appropriately produces consistently accurate structures apart from slips characteristic of native speaker speech uses a full range of pronunciation features with precision and subtlety sustains flexible use of features throughout is effortless to understand 8 speaks fluently with only occasional repetition or self- correction; hesitation is usually content-related and only rarely to search for language develops topics coherently and appropriately uses a wide vocabulary resource readily and flexibly to convey precise meaning uses less common and idiomatic vocabulary skilfully, with occasional inaccuracies uses paraphrase effectively as required uses a wide range of structures flexibly produces a majority of error-free sentences with only very occasional inappropriacies or basic/non-systematic errors uses a wide range of pronunciation features sustains flexible use of features, with only occasional lapses is easy to understand throughout; L1 accent has minimal effect on intelligibility 7 speaks at length without noticeable effort or loss of coherence may demonstrate language-related hesitation at times, or some repetition and/or self-correction uses a range of connectives and discourse markers with some flexibility uses vocabulary resource flexibly to discuss a variety of topics uses some less common and idiomatic vocabulary and shows some awareness of style and collocation, with some inappropriate choices uses paraphrase effectively uses a range of complex structures with some flexibility frequently produces error-free sentences, though some grammatical mistakes persist shows all the positive features of Band 6 and some, but not all, of the positive features of Band 8 6 is willing to speak at length, though may lose coherence at times due to occasional repetition, self-correction or hesitation uses a range of connectives and discourse markers but not always appropriately has a wide enough vocabulary to discuss topics at length and make meaning clear in spite of inappropriacies generally paraphrases successfully uses a mix of simple and complex structures, but with limited flexibility may make frequent mistakes with complex structures though these rarely cause comprehension problems uses a range of pronunciation features with mixed control shows some effective use of features but this is not sustained can generally be understood throughout, though mispronunciation of individual words or sounds reduces clarity at times 5 usually maintains flow of speech but uses repetition, self correction and/or slow speech to keep going may over-use certain connectives and discourse markers produces simple speech fluently, but more complex communication causes fluency problems manages to talk about familiar and unfamiliar topics but uses vocabulary with limited flexibility attempts to use paraphrase but with mixed success produces basic sentence forms with reasonable accuracy uses a limited range of more complex structures, but these usually contain errors and may cause some comprehension problems shows all the positive features of Band 4 and some, but not all, of the positive features of Band 6 4 cannot respond without noticeable pauses and may speak slowly, with frequent repetition and self-correction links basic sentences but with repetitious use of simple connectives and some breakdowns in coherence is able to talk about familiar topics but can only convey basic meaning on unfamiliar topics and makes frequent errors in word choice rarely attempts paraphrase produces basic sentence forms and some correct simple sentences but subordinate structures are rare errors are frequent and may lead to misunderstanding uses a limited range of pronunciation features attempts to control features but lapses are frequent mispronunciations are frequent and cause some difficulty for the listener 3 speaks with long pauses has limited ability to link simple sentences gives only simple responses and is frequently unable to convey basic message uses simple vocabulary to convey personal information has insufficient vocabulary for less familiar topics attempts basic sentence forms but with limited success, or relies on apparently memorised utterances makes numerous errors except in memorised expressions shows some of the features of Band 2 and some, but not all, of the positive features of Band 4 2 pauses lengthily before most words little communication possible only produces isolated words or memorised utterances cannot produce basic sentence forms Speech is often unintelligble 1 no communication possible no rateable language 0 does not attend REFERENCES Hughes, A. (1991). Testing for language teachers. 1st ed. Cambridge [England]: Cambridge University Press. Ieltsessentials.com. (2017). Speaking Practice Tests. [online] Available at: https://www.ieltsessentials.com/global/prepare/freepracticetests/speakingpracticetests [Accessed 01 Mar. 2017]. Karim, S. and Haq, N. (2014). An Assessment of IELTS Speaking Test. International Journal of Evaluation and Research in Education (IJERE), 3(3). Levine, J. and Spencer, M. (1996). Developing pedagogies in the multilingual classroom. 1st ed. Stoke-on-Trent: Trentham Books. Takeielts.britishcouncil.org. (2017). IELTS teachers questions answered | Take IELTS. [online] Available at: http://takeielts.britishcouncil.org/teach-ielts [Accessed 7 Feb. 2017]. TeachingEnglish | British Council | BBC. (2017). Evaluating speaking the IELTS speaking test. [online] Available at: https://www.teachingenglish.org.uk/article/evaluating-speaking-ielts-speaking-test [Accessed 07 Mar. 2017].
Wednesday, September 4, 2019
The Changing Character Hamlet in Act II and Act IV of Shakespeares Hamlet :: Shakespeare Hamlet Essays
The Changing Character Hamlet in Act II and Act IV of Shakespeare's Hamlet In Shakespeare's Hamlet, although the character Hamlet makes similar points about himself in the soliloquies of Act II and Act IV, he seems to be less self-blaming and more in control of his emotions in the Act IV soliloquy. In the Act IV soliloquy, Hamlet is less self-blaming and more in control of his emotions. In Act II Hamlet blames himself for the delay in his revenge, "O, what a rouge and peasant slave am I!" (2:2:519). He also seems to be more self-abusive in his expressions, "Why, what an ass am I!" (2:2:553). Hamlet's deep depression is expressed through his comparison of himself to the lowest and most worthless things he can think of. However, in the Act IV soliloquy, Hamlet uses logic to reason his delay in killing Claudius, "How all occasions do inform against me and spur my dull revenge!" (4:4:32). While he is still a bit emotional, he is less self-abusive and more in control of his feelings, "How stand I then, that have a father killed, a mother stained." (4:4:56). Hamlet's reproach of his actions is gentler and less derogatory. He uses reason to explain how certain occasions have delayed him rather than blaming himself for backing out on his plans. In both soliloquies Hamlet makes comparisons between himself and other characters. In Act II he compares himself to an actor and in Act IV he compares himself to Fortinbras. In both soliloquies Hamlet uses the comparisons to put himself down for not carrying out his actions. In Act II Hamlet is angry with himself because he doesn't understand how an actor can get so emotional over a speech that he is reading, while Hamlet, who is actually in the real situation, is passive in his emotions, "Is it not monstrous that this player here, but in a fiction, in a dream of passion, could force his soul so to his own conceit." (2:2:520). In Act IV Hamlet expresses admiration for Fortinbras' courage and ambition to succeed and to fight for his name and honor, (".led by a delicate and tender prince, whose spirit, with divine ambition puffed." (4:4:48). Although both comparisons are different, both the actor and Fortinbras serve as role-models to Hamlet. He looks up to their actions to spur his am bition for revenge. At the end of each soliloquy Hamlet reaches a state of resolution, in which he seeks to find certain truths about himself and the outside world.
Tuesday, September 3, 2019
Robert Bells 10 Ordeals of a Takeover :: Essays Papers
Robert Bells 10 Ordeals of a Takeover Companies often face the possibility of being taken over. During the take over many events within the each of the companies will arise. Some examples would be, employees would fear the loss of their job because the other company might not have any use for your position; rumors will start spreading about the merger or takeover that may have been started by individuals who ââ¬Å"leakedâ⬠the news; many other events will also arise. In the book Surviving the 10 ordeals of a takeover by Robert Bell, looks at ways that an individual can cope with the takeover of your company or if your company takes over another company. Robert Bell breaks down the 10 major ordeals that a person might face. The First Ordeal: The Niagara of Rumors, is something that almost everyone will face and that is once the word on an impending takeover gets out, the cascade of rumors is ââ¬Å"the major thing that happensâ⬠inside executive offices. All rumors are started by operations on Wall Street. The rumors are started because fear and greed become visible. The fear that one might lose their job or the greed that there might be an opportunity lurking out somewhere. There are many ways we can deal with rumors and a few suggestions are (1) Donââ¬â¢t trust anyone or anything for face value; (2) Listen to the existing grapevine and cultivate contacts from cleaning people to former executives from your company; (3) Always ask people on the outside of your company whether theyââ¬â¢ve heard anything contrary to what you have been told inside the company; (3) Be very suspicious of official pronouncements, no matter how reliable theyââ¬â¢ve been in the past; (4) Always look for anoth er position. Rather than spending too much time ââ¬Å"rumoring,ââ¬â¢ use the time to get your resume together an build contacts on the outside. The Second Ordeal: Who are these guys? While rumors are roaring in your ear, you may now be desperate to know one thing and that is who are these people who are taking over? Everyone will have that curiosity. The reasons people will wonder about the new people is because it will affect them in some way in the future. There are many things a person can do to find out about what
Monday, September 2, 2019
Does Geography control your destiny? :: essays research papers
Human activity has major effects on geography. When studying the earth you can come to several conclusions about the geography of any particular civilization. Distribution of life in the civilization allows you to analyze whether their geography is their own destiny. Do people control their own destiny? Is geography something that people can control? Technology is really the key to why geography can be overcome by any people. Ã Ã Ã Ã Ã Throughout the history of the earth we have seen many countries leave their homeland. Most of these countries however, are those that are not landlocked. Countries which were not landlocked organized themselves and set sail for new territories to explore. Boat technology allowed for travel, resulting in the whole world becoming more accessible and allowing people to overcome what was thought to be indestructible geography. Obviously access to the sea lowers transport costs and aids economic growth. Yet this mattered less in earlier centuries. Even in some ancient civilizations, they learned to overcome the problem of not having technology. The original silk route from China to Europe used the camel rather than the ship. Only when ship design became advanced from the 15th century onwards did sea-borne trade gain centre-stage. Ã Ã Ã Ã Ã India and China however, were landlocked and were by far the greatest industrial powers in the world till the Industrial revolution. Technology, not geography, helped temperate agriculture and industry to zoom ahead. One way a country overcomes geographical isolation is to improve its transportation infrastructure. Better roads, ports, paths, and other modes of transport provide access to world markets. But a country can only derive full benefits from these investments against a backdrop of good trade and macroeconomic policies. Consequently this leads to the belief that people again control the thought of their own geography. Ã Ã Ã Ã Ã Note that Europeans migrated in enormous numbers to warmer climates from the 17th century onwards. However these warmer climates were not always easy to live in. The conditions that a person living in a tropical climate would put up with were far greater than those who live in the subtropics. Global warming has been a huge concern in the entire world. In The Wealth and Poverty of Nations, David S. Landes argues that Europe's temperate climate encouraged hard work and capitalist development, while the heat of the tropics brought reliance on slaves. Ã Ã Ã Ã Ã The communications revolution has shrunk distances. Bangalore, currently the software capital of India with Hyderabad a close second, has proven that landlocked countries can do just as well and that overcoming geography can happen.
Sunday, September 1, 2019
Syllabus Notes on Rome: The Augustan Age
Syllabus Notes Rome: The Augustan Age 44BC ââ¬â AD14 1Establishment of the Principate Impact of the Death of Caesar ââ¬â Republic government = Senate. ââ¬â Julius assassinated seen to be becoming dictator. ââ¬â Wealth + position left to Octavian. ââ¬â Political heirs thought to be Antony (other consul) and Lepidus (master of horses/ assistant to dictator) ââ¬â Ant in charge (abolishes dictatorship) > Lep: pontifex maximus in Spain Early Career of Octavian -Speech @ nanââ¬â¢s funeral Education + military training from Caesar > hears of fatherââ¬â¢s death AVENGE -Pays 75 denarii w. own $ & hosts games (comet = soul of Caesar) -Puts army together & gets imperium to defeat Ant in Gaul > Decimus Brutus given triumph Second Triumvirate and Civil War -Joins Ant works & Lepidus where interests lie (triumvirate) power of dictator, against Republicans -Senate & Cicero reject demands for consulship, Oct seizes control; prepares for war (against assasins: Brutus & C assius) -Proscriptions ââ¬â Cicero > escapees joined Pompieus Battle of Phillipi: Reps defeated- triumvirs divide empire -Treaty of Brudism: war risk> Ant marries Octavia> further division -Treaty of Misenum: Pirate Pompieus gets 3 area after stopping corn. Archaea proconsul. -Ant marries Cleo> end of Triumvirate Consequences and Significance of the Battle of Actium -Civil uproar @ Antââ¬â¢s propaganda (Antââ¬â¢s will) -Blockade (w. Agrippa) Cleo & Ant escape leave fleet behind- later commit suicide -Troops demobilized Egypt annexed to Rome> pays off campaigns, triumph + adorns Rome -Oct establishes authority in East & put in prayers and liberations -Temple of Janus closed after 200yrs: PEACE Development of the Principate: Settlements of 27 and 23 BC -Puts aside powers granted to him> looks like Senate is in control -Became Princeps (1st citizen) others held title before -1ST SETTLEMENT: Procunsular Imperium Consul ââ¬Å"Augustusâ⬠-2ND SETTLEMENT: Procunsular maius Imperium Tribunica Potestas Titles, Honours and Images Propaganda> associates himself with victories, religion, heirs, peace -All over the empire- promote himself, looks like he does a lot for the people: prima porta -Didnââ¬â¢t use title a lot- makes him seem too powerful Syllabus Notes Rome: The Augustan Age 44BC ââ¬â AD14 2The Augustan Principate Augustus and the Senate: Roles and Responsibilities -Augustus treated the Senate with respect (example of JC), he was fair -shared the work not power -Army, honours & ââ¬Ëauctoritasââ¬â¢ helped Aug control Senate -Unsuitable members removed 3 times (1000 to 600) and fewer sessions -Members had to have: hereditary link or favour from Aug.Monetary qualification -Hereditary members: broad purple stripe ââ¬Å"New Menâ⬠: narrow purple stripe -Senatorial provinces were peaceful> Imperial provinces (Aug) were ââ¬Ëarmedââ¬â¢ -Consilium principas council that advised Aug- 20 senators and family members Roles of Magistrate s and Officials -Positions held status & power- cursus honorum ââ¬â leads to other opportunities -Aediles lost popularity and responsibilities: grain supply, aqueducts, fire brigade -Aug approve/reject candidates for positions due to autoritas -Consulship reduced to 6 months -New committees> used senior men more specific jobs, quality of work improved
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