Should football managers be sacked when results (on the field) are Essay

Should football managers be sacked when results (on the field) are poor - Essay Example A football manager can have the best players in the world, but without credible managerial skills, less talented players who have a better managing team will beat his team. Each player has their own talents, qualities and strengths that proper workout on a daily basis that is meant to sustain morale, motivation and competence the player’s capabilities will not be portrayed in the games. They will be wasted. The secret to football success is in the backroom stuff and management. The best way to ensure staff competence is by understanding what the different football manager stuff attributes mean for training, transfer handling and scouting- this is what is called the ‘non-play attributes’. The decision to hire or sack a manager implies the consideration of aspects linked to environmental pressures, the importance of experience and skill of the manager and the emotional empathy of the manager with the institution. It is important that the manager be sacked based of f ield performance because just as Tena said, there are other external factors to be considered. These factors include the sponsors, the fans, the stakeholders, and the prestige of the football club among others. If a team keeps losing, then there is pressure from these external attributes on the management to take measures towards the rectification of the problem. These measures may lead to the sacking of the manager and other staff members. ... If a team keeps losing, then there is pressure from these external attributes on the management to take measures towards the rectification of the problem. These measures may lead to the sacking of the manager and other staff members. Apart from external factors, there are internal factors that would lead to the sacking of a manager in football. Paolo Di Canio was sacked from being Sunderland’s manager after a player rebellion where several players refused to play for him again. This made it impossible for him to continue managing the team (The telegraph, 2013:16). For the effective management of a football club, the manager should show certain coaching attributes that he should ensure the players are good. These include; attacking, defending goalkeeping coaching and fitness. The lack of these skills will lead to game loses and so if the manager cannot ensure proper training of the players then he should be sacked. The manager should also have a good mental capability i.e. his ability to observe, and act upon an individual’s state of mind and be able to act accordingly. Apart from this, the manager’s ability to work with the youth should be a contributing factor to how well the team will act in the games. The relationship between the players and the manager needs to be good for there to be effective management and good results. It this relationship is compromised, for example, if the players feel that the management is like a dictatorship, or there is no respect for the management, then the manager will not be effective in his managerial duties, and he should therefore be replaced. These are some of the factors that will lead to poor performance; the manager should be replaced when the team has poor performance because it is a

Effective Management of Research Essay Example | Topics and Well Written Essays - 2500 words

Effective Management of Research - Essay Example that helps little in the meaningful scholastic development of students. Most research models, in effect, send out students with a shopping cart who go scooping up all the data they can find about the subject assigned to them - a state, a province, a foreign country, an historic battle, a famous person, a scientific issue. Most of the information collected in this manner is available in encyclopedias or books, such that it precludes diligence, care or the need to work "again." This kind of research puts students in the role of information consumers instead of information producers as befit a researcher in the true sense of the word. The implications are that this research, ending up as information consumption, demands little thought, imagination or skill on the part of the students. Working as information producers, on the other hand, the student researchers are encouraged to make up their own minds, create their own answers to the research questions and show independence and judgment. With all kinds of new information technologies around, the "cut-and-paste" method inherent to the topical approach to school research is proving more and more untenable. A new approach has thus emerged enshrining the rule that students cannot embark on a research project without an ideal research model selected for them by a search team composed of teachers, librarians and the school administrators. This team assists the student researchers in analyzing different models then settle for one that matches the projected needs and preferences of the project. The other method synthesizes the best features of all available models to go into the building of a new one. (Assiniboine SSD) Ideally, a research topic is considered worth the students' effort if it is controversial, has attracted much interest and debate, a first-of-its-kind process or product, involves innovative or new techniques, and has value in other disciplines. The work of an eminent researcher is another interesting subject for research, as well as any individual who has achieved prominence the hard way. In the new approach, the students are not only asked to turn in a paper on, let us say, the atrocities ordered by Hitler. They are also required to put together a template of questions that would shed light on many interrelated issues, such as why Hitler behaved the way he did, the history of both the Jews and the Aryan race, the lessons learned from the Holocaust, etc. There is a primary questions accompanied by a set of subsidiary questions to get to the bottom and all angles of the subject. (McKenzie, 2000) In this new perspective, research is a process in repetition (Olin Uris Libraries). The earlier phases of the research influence the later stages, while the later stages have some bearing on the earlier phases. Going back and forth is necessary to ensure the reliability and validity of the research, which can be done only through constant review and revision. Remember that at the end of your journey, your research will be subjected to

Role Of The Civil And Criminal Courts Law Essay

Role Of The Civil And Criminal Courts Law Essay The criminal and civil jurisdictions have many differences and some similarities in the way they deal with cases. In this court report I will be discussing the role of the civil and criminal courts by witnessing the law in action and will also compare and contrast the courts. Hierarchy of the Courts Below is a simple diagram of the hierarchy of the courts in England and Wales. All criminal cases are heard at the magistrates court, but for serious offences such as murder and rape it may be heard at the crown court. All civil cases start at the county court which deals with a range of issues from small claims to complex cases. If the case goes to appeal it will be heard in the courts listed above and it will follow the courts hierarchy. The doctrine of judicial precedent is also based on the courts hierarchy where the higher courts will bind lower courts on earlier decisions made. Criminal Jurisdiction: Crown Court To witness the law in action in a criminal jurisdiction the court that I visited was Minshull Street Crown Court in Manchester. The court mainly dealt with indictable offences and either way offences, which could be heard in the Magistrates Court or the Crown Court depending on what the defendant chooses. During the visit to the court I attended a trial which was a rape case. This was seen as a reconstruction case as witnesses had to be called to reconstruct what had happened in the case. The facts of the case are as follows. The defendant, the defendants sister (X), the victim and the victims brother (Y) after attending a family barbeque were quite drunk and so they all went to Ys house. While they were at Ys house they drank more alcohol. At this point the defendant and the victim were both very drunk. After feeling tired, the victim fully clothed decided to go to sleep on the sofa. The defendant slept in another room and X and Y slept in the same room. After waking up some time later the victim realised that she wasnt dressed in the same way that she had gone to sleep and physically felt as though she had sexual intercourse. Sat next to her was the defendant. The victim seeing the defendant ran to her X and Ys bedroom and told them what had happened and remained in their room. Seei ng the victim like this Y rushed down and assaulted the defendant and told him to get out of the house. The indictment was given to the jury after the facts of the case was told by the prosecution. The indictment set out the charges which the defendant was to be tried. It contained two issues: the first was whether the defendant intentionally penetrated with the victim and the second issue of whether the victim consented to have sexual intercourse. The first issue has been admitted by the defendant as he claims that he did have sexual intercourse with the victim, but the question remains of whether the victim consented. This case was heard in front of a judge and jury. The circuit judge had a very active role during the trial; he had to make sure the case is being conducted accordingly with relevant law and practice. The judges main role in the case was to direct the jury and also to give the sentence according to the case if the defendant was found guilty. Before the trial began the judge directed the jury on what they had to do and what they could not do. For example, they had to listen to the facts of the case, evidence and witness statements and decide whether the defendant is guilty or innocent. They were also told not to discuss the case outside court as the decision they give may be influenced and will not be seen to be just. The instructions that were given were clear and understandable and the jury seemed to have understood it. The jury consisted of twelve members as it was a criminal case. These members were aged 18-70, lived in the UK for five years since the age of thirteen and randomly selected from the electoral register to make it fair and represent the society. By having a trial by a jury it allows ordinary members of the public to get involved and know what is happening in the law. But more importantly, it allows the defendant to be judged by his own peers. Lord Devlin describes the jury as a little parliament and believes it is the lamp that shows that freedom lives. Clearly, this statement suggests that the jury is seen to be an important part of the legal system. The jury not only judges according to the facts of the case but also mitigates the harshness of the law as they decide the case according to what they think is fair and right. However, sometimes they may not be the right person to give verdicts as they are not legally qualified but more importantly they may get it wrong. For example, in the case of Pottle Randal  [1]  (1991) the defendant was acquitted even though there was evidence against him. This illustrates the point that the judgement of the case should be left to the judge and not the jury as sometimes they do not get it right. This also leads to inconsistency and loosing certainty in the law as the decision will vary from jury to jury. Many criticism have been made against the jury system, Darbyshire claims that juries are not random, not representative, but anti-democratic, irrational and haphazard legislators, whose erratic and secret decisions run counter to the rule of law  [2]  . During the trial the judge did not use the doctrine of judicial precedent when he summed up the case at the end and there was very limited use of statutory interpretation when the legal issue was addressed to the jury. This is because the jury had to decide the case and his role was to direct them. When the judge summed up the case, after the prosecution and defence presented and questioned their witnesses, he addressed the main points in the case and the legal issues in relation to those facts to the jury. This helped the jury to understand fully what they had to do. The main legal issue that was addressed was the definition of rape. However, the second part of the definition was explained to the jury as the case was concerning this issue and not the intention of the defendant. The second part concerned whether the victim had consented and whether the defendant reasonably believed that she had consented to the sexual intercourse and had freedom and capacity to make that choice  [3]  . The jury had to take this into consideration and whether the victim was able to consent while she was drunk. It was seen that the interpretation of the act given by the judge was given using the literal approach. The plain and ordinary meaning of the word was given to give effect to parliaments intention. The decision of the jury was based on the evidence, witness statements and the reconstruction of the case. At the end of the trial the jury were given time to decide the verdict. In the specific case the verdict was not guilty and the defendant was acquitted. The decision was made in secret. At this point it could be argued that this is seen as a weakness of the jury as we are not able to know how they reached such a decision as there is no explanation given. Civil Jurisdiction: County Court Majority of civil cases are heard at the County Court, many of which are private. Due to the matters being private many will try and resolve their dispute outside of court, with very few cases going to trial. However, if the parties wish they may still go to court with t heir claim. Some civil courts that I attended heard many private disputes which were not available for the public to sit in at. However, at Manchester County Court I was able to attend a trial, this was a property case. The summary of the case was stated by the prosecution at the beginning of the trial. The facts of the case are as follows. The defendant and the claimant lived together for sixteen years. In 1989 they purchased a house which was under the claimants name. In 1996 the house was remortgaged and the claimant sold the house to the defendant for  £85,000 at a profit of  £20,000. The money obtained was used to pay off the mortgage payment by the claimant which was  £44,000 and the rest ( £31,000) was put into the claimants gold deposit account. When the property was first purchased it was seen as a joint venture by the parties even though the property was under the claimants name. However, after the property was sold to the defendant it was claimed that the there was no trust ar ising between them and it was no more or no less than just a remortgaging exercise. But the claimant claims that even after the remortgage they were still living together and the property was seen as a joint venture and they both still had a close relationship before the break up in 2006. The issue arising in this case is whether there was a relationship between the claimant and defendant in order for the claimant to obtain her share of the property. This case was heard by a district judge alone. The role of the judge was to establish the facts and to apply relevant law to the case followed by a reasoned judgement at the end of the trial. The defendant and the claimant were both cross examined by the prosecution and the defendant and were also questioned by the judge on certain issues that was considered to be important. This allowed both parties to provide their point of view and evidence to support their argument in the case. During the trial the doctrine of judicial precedent was used by the prosecution to support the argument he was presenting. To establish that there was trust between the two parties Lord Hoffmans statement in a House of Lord case was used where it sated that trust can be established between the parties. The doctrine of judicial precedent plays an important role in the English legal system. It is based on stare decisis where the previous decision of a higher court stands. This is seen to be binding on all lower courts. So it will be seen that the judge must consider the case when the judgement is given. However, the judge may not have to follow the previous case and can distinguish it on the basis that the facts of the case are different, but if the facts of the case are the same the case can be used. Many parties can go to court to solve their dispute. However, there are alternative methods available for civil cases rather than going to court. Alternative Dispute Resolution Alternative Dispute Resolution (ADR) is another method of resolving a dispute rather than going to court. ADR is part of a continuing contest over the dominance of courts in the apparatus of state law  [4]  . ADR may be more relevant to civil matters than criminal matter as it mainly focuses on disputes involving parties, however, it could also be used in criminal matters depending on the nature of the case. Both litigation and ADR have their strengths and weaknesses when the methods are used. ADR is cheap, less formal, flexible and quicker compared to litigation. But most important of all it protects the relationship of the two parties as there is no winner and no looser. However, if parties do not compromise it may take long for the dispute to be solved also the decision made in many types of ADR is not legally binding such as negotiation, mediation and conciliation. On the other hand, with litigation it is expensive, formal and a more complicated process compared to alternative ADR. Furthermore, it can be time consuming and not flexible enough to suit the parties. However, a decision is always given at the end, which is legally binding and enforced through the courts. As to which method is used depends on the parties and the nature of the case and how complicated it is to solve. ADR is a more convenient way to resolve a dispute than using litigation as there are many more advantages in using this method than going to court. Comparison of the Criminal and the Civil Court There are many differences in the criminal and the civil jurisdiction in terms of the purpose of action, concern, parties involved, standard of proof, the decision and the court in which the case is heard (illustrated in the diagram above). Criminal law is concerned with offences against the state. In order for the defendant to be found guilty the burden of proof is on the prosecution to prove that the defendant is guilty beyond reasonable doubt. The courts of criminal jurisdiction are concerned with punishing the wrongdoer. On the other hand, the civil jurisdiction is concerned to resolve the legal dispute between the two private parties. The standard of proof is also different as it is on the balance of probabilities. These differences are reflected in the cases which were heard at court. For example, in the criminal court the case was to establish that the defendant was guilty of rape beyond reasonable doubt where as in the civil court there was no need for the prosecution to do t his. Conclusion Overall, the courts are distinct in the cases that are heard. The role of the judge in each court was different but was seen to be very important. The courts are seen to be very important for parties that bring their cause of action to court as a person with legal knowledge is able to help them and decision given is binding and legally enforced to do right to the party that has been wronged. WORD COUNT 2,460

Lunch Lady Blues Essay -- Nutrition

In recent years America’s health and economy have become a hot topic of debate in legislative offices. Recent legislation concerning the food served in schools nationwide has undergone changes that have cause widespread debate on the role of the federal government in students’ lives, the possible effects on the industry that supply food to schools and the effects on the schools and students themselves. In some cases the debated changes are welcomed with open arms and are merely formalities, in others the changes are reasons to lobby congress to convince them that pizza is counted as a vegetable because it has tomato paste. In the long run some of the changes will make a positive impact on the health of children, and businesses will find ways to adapt to the new regulations and succeed. As of 2008 an estimated 17% of children between the ages of 2-19, are considered obese. This statistic has tripled over a 30 year period beginning in the mid 1970s (CDC). The greatest concern for children in this category is the risk for coronary heart disease from the consumption of trans fats (CDC). The life long affects of obesity are one main reason the federal government has recently adopted changes to the National School Lunch Program nutritional requirements. Trans fats were created by scientist to replace the saturated fats found in some processed foods; they are commonly used to prolong the shelf life of foods (CDC). The fact is the consumption of artificial trans fats affects cholesterol levels negatively and increases the risk for heart disease (CDC). The National School Lunch Program and School Breakfast Program serve a combined 40 million or more meals per day to students nationwide (CDC). The risk of heart disease is not the only... .../FR-2012-01-26/pdf/2012-1010.pdf> Salk Institute. "How Obesity Increases The Risk For Diabetes." ScienceDaily, 21 Jun. 2009. Web. 28 Mar. 2012. â€Å"Schwan’s Food Service, Inc. Redefines School Pizza, Offering Healthier Choices for Children in More Than 72,000 U.S. Schools† Businesswire. businesswire.com. 7 Mar. 2011. Web. 29 Feb. 2012. Simon, G.E., et al. â€Å"Obesity, depression, and health services costs among middle-aged women.† nih.gov, 28 Jun. 2011. Web. 28 Mar. 2012. United States Department of Agriculture. â€Å"Notices†. usda.gov, 25 Mar. 2011. Web. 3 Apr. 2012.

Letter in Response to Noelle Mcarthys Article Essay

Being different will only result in tears’ I can understand your point of view although I can’t help but disagree. Your personal experience may be true, moreover, it is only one story†¦ out of a possible 7 billion! You said that being unique will only mean you are picked on, but in my opinion this is not true as people look up to someone with a new style and it is often emulated, how else would fashions start? Perhaps one of your main points is how it is ‘instinctive ‘to blend in, follow the crowd as anything else will result in being bullied. Hans kruuk did an experiment where he marked an x on a gazelle, then release it back into the wild. This study showed the marked animal became a target and was killed every time. You then applied this to school children, saying they know it does not pay to be different. I say you cannot compare humans and animals. Animals eat each other, it is their way of life in contrast humans eat animals because we are the superior race bullying is a moral evil, not a natural evil. A group of scientists at Oxford University carried out a three-year study looking at why cats and kittens are scared of their owners, and if this is instinctive or simply developed in childhood. Their results showed that on average 90% of cats who are scared of humans were bullied as a kitten. No cat naturally tries to blend in, however it tries to make relationships. When kittens have abusive owners, it resulted in them becoming scared of all humans, as they might get hurt again. If you are a victim you become conscious and try to fit in to stop the event re-occurring, therefore this disproves your statement that ‘Every school child knows instinctively; it does not pay to be different’; this behaviour is learned. You say that no one should help someone being bullied, because they will become a target too, ‘so we keep away and we turn away when the predators pounce. ’ Lies. Front-page news headlines are often about courageous heroes who have saved someone from being bullied. Susan Dichander, a German civilian, won a Nobel peace award last year. She saved over 2,000 Jewish children effectively, being bullied by Hitler. She is now honoured to own the reward and her friends are family are so proud that she went against the majority and trusted instinct! Another statement you made was that it is better to ‘blend in’, if you look like everyone else, you will not be victimised. I say: what if you cannot change the way you look? Being the only black child in a white school would be hard, but you can’t change skin colour. Disabled people cannot blend in; if you are in a wheel chair, then there is nothing you can do to change that. To be liked is not about blending in, it’s not about what you look like, but it’s about your personality. Finally, I would like to applaud you for your article, you made some persuasive arguments but in contrast, bulling for children in 2012 is extremely different to the torment received in the 1970s. With the development of technology – Facebook, Twitter and all social networking sites ‘cyber bullying’ is a new usage. Bullies who are too scared to say something face to face, or simply do not want it to escalate into violence can send nasty messages over the internet anonymously (or so they think). This has been made a criminal offence, the police can track down where the messages are coming from, and that person may be prosecuted. You proved in your article, being different can also end in making new friends who like you for who you really are, these ‘endure’ for life – surely, that’s a difference worth celebrating.

The Arab- Israeli Conflict Essay - 1516 Words

The Arab- Israeli Conflict AO1: What are the main differences between the beliefs and attitudes of the Jews/Israelis and the Arabs/ Palestinians towards the land now called Israel with the Gaza Strip and the West Bank? The Arab- Israeli conflict is one of the most interesting conflicts that have strained relations between the Muslims and the Jews which involves a small but significant piece of land known as Palestine (Israel today). This conflict is not rooted in modern times though, as this section of my coursework will explain. Both groups have extremely strong views on this topic, both historically and religiously important, which has lead to this stalemate between them. Some†¦show more content†¦Another reason why the Jews believe they needed their homeland back was the way in which they were treated in the European countries. Western people generally hated the Jewish people- they were obviously different in terms of customs, diet and dress. Many Catholics blamed the Jews for the death of Christ on the cross, and resented the fact that the Jews were good moneylenders, rich and much more influential than the working class Europeans. This all lead to a belief now known as Anti - Semitism, which made the Jews feel intimidated and unwanted - but they didnt have another place to go. The biggest example of this was that many Europeans blamed the Jews for the Black Death or Bubonic Plague outbreak in the middle of the 13th century, as a punishment from God for harbouring them. In Strasbourg for example, 2000 people were burnt on a massive scaffold erected in a Jewish cemetery in 1349. Many countries started to evict the Jews from Europe as they were seen as evil and rash men, enemies of God and Christianity. Over the next 100 years hundreds of thousands of Jews were made homeless and had to seek a safe land in the Eastern countries, which already had steady amounts of Jewish population within them. However, Anti- Semitism hadnt died away by the 19th century, when the Jews started toShow MoreRelatedThe Arab-Israeli Conflict1427 Words   |  6 PagesThe Arab-Israeli dispute is among the centermost issues facing the Middle East today. The conflict itself has spawned a number of wars, myriad militant skirmishes, and several embargos, as well as a lasting peace between Israel and a number of its former opponents. The conflict today is waged primarily between Israelis and the Arab Palestinians that inhabit Israeli territory. The Arab-Israeli dispute is rooted in the separate movements of Zionism and Arab-nationalism. Zionism is an historical movementRead MoreThe Arab Israeli Conflict Essay1263 Words   |  6 PagesAccording to an apocryphal story, Pope John Paul once said that he believes there are two possible solutions to the Arab-Israeli conflict, the realistic and the miraculous. The realistic being divine intervention, and the miraculous being a voluntary agreement by both parties. On September 13th, 1993, it looked like the miraculous had happened when the Oslo Accords were signed by Israeli Prime Minister Yitzhak Rabin and Palestine Liberation Organization (PLO) Chairman Yasser Arafat on the White HouseRead MoreThe Arab Israeli Conflict883 Words   |  4 PagesMy chosen subteam for this negotiation is based on a Fundamentalist Christians opinion. As I had the chance to learn previously, Christians fully support the relocation of Jews in this conflict. This is because one of the main roots of the Arab-Israeli Conflict starts by  the Movement of Zionism. The Bible is interpreted by man y religions in many different ways, however the Christian Zionists belief in a series of Biblical Philosophies and Prophecies. 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Several events in the history of this conflict have been very important and also have a strong connection with the current situation between the two sides. One of these important events was the Nazi Holocaust. During the Second World War the Jews were persecuted by the Nazis and sent to concentration camps. By the end of the war in 1945 6 million JewsRead MoreThe Arab-Israeli Conflict Essay1856 Words   |  8 Pages Your Name Pol 340-01 March 20, 2008 Term Paper The Arab- Israeli Conflict The Arab- Israeli Conflict is a conflict between the Arab and Jewish people in the Middle East over Israel and Palestine. This conflict has led to wars and millions of displaced people. This particular conflict has historical origins in the lives of the Arab and Jewish people. â€Å"The beginning of Zionism and the Arab-Israeli Conflict explain the basic principles of this complicated dispute†(Frankel 17)Read MoreArab-Israeli Conflict Essay717 Words   |  3 PagesWestern media outlets play a huge role in the public’s understanding of the Arab-Israeli conflict. The way people gather their news is very diverse now. The Reuters Institute for Study of Journalism Digital News Report (2017), have shown that the majority of millennials receive their news from Facebook, and social media. The issue with receiving news intel from many news outlets today, is the articles are often bias. Facebook has algorithms, that often caters different news to your own opinions,

Cultural Dimensions of Brand Equity Formation - Free Essay Example

Sample details Pages: 8 Words: 2256 Downloads: 6 Date added: 2017/06/26 Category Economics Essay Type Narrative essay Did you like this example? CULTURAL DIMENSIONS OF BRAND EQUITY FORMATION: Research Design and Methodology Research Method Both qualitative and quantitative methods will be undertaken for data collection and data will be analyzed throughout the investigation process. Mixed methods approach is applied when the researcher tends to base knowledge on pragmatic grounds (e.g., consequence oriented research); In this study a mixture of qualitative research via semi-structured in depth interviews will be conducted along with a quantitative research using a Likert scale structured questionnaire Qualitative Research Qualitative research often has the aim of description and researchers may follow-up with examinations of why the observations exist and what the implications of the findings are. To extract deeper understandings of what in reality e: commerce managers, marketing managers, brand managers consultants and social media experts think about image branding, its impact on brand equity and e-business, and the role of cultural and marketing factors on brand equity formation The examined population consists of e: commerce managers, marketing managers, brand managers consultants and social media experts related to the Greek insurance market. Don’t waste time! Our writers will create an original "Cultural Dimensions of Brand Equity Formation" essay for you Create order They are specialized in the insurance market dealing with insurance products and services and they have determined opinions related to their experiences. A non-probability sample will be used to facilitate the qualitative research method. Convenience sampling is a non-probability sampling technique where subjects are selected because of their convenient accessibility and proximity to the researcher (Castillo, 2009). From the examined population a small sample will be selected consisted of 25 experienced professionals, more specific 7 e: commerce managers, 7 brand managers, 3 marketing managers, 3 brand consultants, 3 social media experts and 2 top executives from the insurance market (managing directors). The insurance companies which will participate in the study are: Allianz, Interamerican, Alico, Metro Life, Groupama à ¢Ã¢â€š ¬Ã¢â‚¬Å" Phoenix, Ethiniki Asfalistiki, Minetta, Generali . These are international insurance companies with rich clientele along with sufficient busi ness activities in the insurance market. . The selected research participants will be contacted through a semi-structured interview that will compose the topic guide for the qualitative research. In order to collect all required data for the research, participants will be asked questions which already have prepared and contained in the topic guide along others which will arise during the interview. Interviewing was chosen for the current project for the following reasons: It provides the opportunity to generate rich data; Language use by participants was considered essential in gaining insight into their perceptions and values; Contextual and relational aspects were seen as significant to understanding othersà ¢Ã¢â€š ¬Ã¢â€ž ¢ percept ions; Data generated can be analyzed in different ways. The medium that will be used to extract data from the participants of the sample will be the topic guide, consisting of questions that are relevant to the examined topic and will enlighten the particular research with unbiased, valid and reliable data- internal consistency and inter-codersà ¢Ã¢â€š ¬Ã¢â€ž ¢ realibility will be secured (Miles and Huberman, 1994). Participants will be asked about image branding, its impact on brand equity and e-business. Also participants will be asked to clarify and answer the following issues: Understand the effectiveness of branding impact in Greece as far as marketing insurance products in the internet; examine how industry experts react to brands, brand image, brand equity in a culturally diversified markets like Greece in presence of different consumer groups and minorities; examine if e-business can increase the performance of the insurance products and services within different minority consumer groups; identify whether cultural factors such as Long-term orientation, Masculinity, Collectivism, and marketing factors such as brand identity, brand meaning, brand response and brand relationships) will play a role in brand equity formation and development within the culturally diversified Greek Market; examine the level of importance that à ¢Ã¢â€š ¬Ã‹Å"localisingà ¢Ã¢â€š ¬Ã¢â€ž ¢ brand strategies play in the Greek Insurance market; assess the importance of aforementioned cultural factors and its impact on consumer behaviour as far as purchasing insurance products and services over the internet Coding is a à ¢Ã¢â€š ¬Ã…“systematic way of developing and refining interpretations of the dataà ¢Ã¢â€š ¬Ã‚  (Taylor and Bogdan, 1984,p.136). The fist step is to use emergent coding after examining interview data we will create appropriate codes that make them relevant to the work (Miles and Huberman, 1994). The second part of this coding process is to review all the field notes, summary sheets, transcripts and other documentation, allocating codes to the various statements and sections of reports. Emergent coding will be used in order the better classification and comprehension of the given answer s. Collected data will be analysed throughout the process of investigation. When coding is completed, the analyst prepares reports via a mix of: summarizing the prevalence of codes, discussing similarities and differences or comparing the relationship between one or more codes. Open-ended data, which usually consists of phrases, sentences and short paragraphs is usually subjected to content analysis and notions of inter-rater reliability are employed (Flick, (1998); Taylor Bogdan (1998); Reis Judd, (2000).Content analysis will follow the coding process. Content analysis method allowed the researcher to make replicable and valid inferences from the interview data and blog content (Kippendorff, 2004). Creswell (2002) points out that the advantage of using content analysis is that the researcher can gain in-depth understating of the language and words of the documents under investigation. Using this analysis we will identify from the transcripts the extracts of data and sort out th e important messages hidden in the mass of each interview. Each interview will be coded by highlighting the relevant word or phrase, and additional comments in the form of codes will be added to the side of the document. Hostli (1968, p608) describes content analysis as à ¢Ã¢â€š ¬Ã…“any technique for making inferences by systematically and objectively identifying special characteristics of a message. Quantitative Research The quantitative research method is aiming in gaining a clear image about the relationship between brand image, its impact on brand equity and e-business, and the role of cultural and marketing factors on brand equity formation by examining consumer judgment and feelings. That is possible by investigating the impression they perceived, for image and equity building process. More specifically, the instrument will focus on the examination of how consumers react to brands, brand image, brand equity in a culturally diversified markets like Greece; examin e if different minority consumer groups can purchase on line insurance products and services from insurance companies; identify cultural factors such as long-term orientation, masculinity, collectivism, and marketing factors such as brand identity, brand meaning, brand response and brand relationships) play a role in brand equity formation and development in the culturally diversified Greek Insurance Market; identify if consumer behaviour of different ethnic groups will be awaken by the à ¢Ã¢â€š ¬Ã‹Å"localisedà ¢Ã¢â€š ¬Ã¢â€ž ¢ nature of brand strategies adopted by the insurance companies; assess the importance of aforementioned cultural factors and its impact on consumer behaviour as far as purchasing insurance products and services over the internet For this study a self administered questionnaire will be distributed to the participants. A population can be defined as including all people or items with the characteristic that needed to be examined. The people comprising the population of the survey are all possible insurance policy recipients who use e: commerce to purchase insurance services. Many customers use e: commerce application in order to purchase insurance services, so they are the certified population to answer what they think and how they form their image concerning insurance products and services, how they interpret brand equity and how they perceive the brand equity formation process, why they use e-business in selecting insurance products, and how cultural and marketing factors influence their purchasing habits. ISample will be selected randomly from the examined population. à ¢Ã¢â€š ¬Ã‹Å"The larger your sample size, the lower the likely error in generalizing to the populationà ¢Ã¢â€š ¬Ã¢â€ž ¢. 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